Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (45% of 2019 sales), makeup (39%), fragrance (12%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, and Origins. The firm operates in 150 countries, with 32% of revenue stemming from the Americas, 43% from Europe, the Middle East and Africa, and 25% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.